Translating an inspired idea into a robust business plan
Where to buy the Guide to Business Planning
The Guide to Business Planning can be purchased from any good bookshop and online bookseller or directly from www.bookshop.economist.com. In many countries the book is also available from Amazon www.amazon.com.
The Economist www.economist.com is an English-language weekly news and international affairs publication which belongs to The Economist Group, half of which is owned by the Financial Times, a subsidiary of Pearson PLC.The publication is edited in an office in London. Continuous publication began under founder James Wilson in September 1843. In 2009, it reported an average circulation of just over 1.4 million copies per issue, about half of which are sold in North America. The Economist's primary focus is world news, politics and business, but it also runs regular sections on science and technology as well as books and the arts. Every two weeks, the publication adds an in-depth special report on a particular issue, business sector or geographical region. Every three months, it publishes a technology report called Technology Quarterly or TQ. It targets highly educated readers and claims an audience containing many influential executives and policy-makers. The Economist also sells a series of Economist branded business books.The Guide to Business Planning is part of this series.