Translating an inspired idea into a robust business plan
From Choice – August 2009
Guide to Business Planning, by Graham Friend and Stefan Zehle. 2nd ed. Bloomberg Press, 2009. (Dist. in USA by Ingram Publishing Services), 282p index afp; ISBN 9781576603284.
Although this work is positioned as a book about writing business plans, Friend and Zehle, business consultants, ended up writing an excellent summary of an undergraduate business curriculum. Their volume contains little new material that cannot be found in other business plan books. What it does instead, and what it does very well, is summarize multiple textbooks' worth of information into a single book. The material is laid out consistent with the US Small Business Administration's suggested business plan outline, and each section is concise. The best chapter, "Market Forecasting," provides excellent tools from which to choose. For an entrepreneur who has not had a business education, this book provides concise, informative tactics. For undergraduate business majors, it organizes and summarizes several course concepts very well and will serve as an excellent business reference to consult after graduation. It differs from other business plan texts (e.g., Successful Business Planning for Entrepreneurs by Jerry Moorman and James Halloran, 2005), with its emphasis on specific tactics to employ in a business plan. Summing Up: Highly recommended.
Upper-division undergraduate students and practitioners.
J. J. Janney, University of Dayton
Choice: Current Reviews for Academic Libraries is the premier source for reviews of academic books, electronic media, and Internet resources of interest to those in higher education. More than 35,000 librarians, faculty, and key decision makers rely on Choice magazine and Choice Reviews Online for collection development and scholarly research. Choice reaches almost every undergraduate college and university library in the United States. Each year Choice publishes more than 7,000 reviews.
Choice is a publishing unit of the Association of College & Research Libraries, a division of the American Library Association. Further information about Choice, its publications and policies, is available at the Choice Web site at www.ala.org/ala/mgrps/divs/acrl/publications/index.cfm.
Awarded "Outstanding Academic Title of 2009"
Choice, the US academic book reviewers, included the "Guide to Business Planning" authored by the Directors of Coleago Consulting, Graham Friend and Stefan Zehle, in their list of "Outstanding Academic Titles, 2009 (Business and Economics).”
Outstanding Academic Titles, 2009. Choice, v.47, no. 05, January 2010
Every year, Choice subject editors single out for recognition the most significant print and electronic works reviewed in Choice during the previous calendar year. Appearing annually in Choice’s January issue, this prestigious list of publications reflects the best in scholarly titles and attracts extraordinary attention from the academic library community.
In awarding Outstanding Academic Title status, the editors apply several criteria to reviewed titles:
overall excellence in presentation and scholarship
importance relative to other literature in the field
distinction as a first treatment of a given subject in book or electronic form
originality or uniqueness of treatment
value to undergraduate students
importance in building undergraduate library collections